Crest & CrucibleClarity before complexity.

Next-Gen SEO

Get found on Google and in AI assistants.

More customers now ask Google, or an AI assistant like ChatGPT, Gemini or Perplexity, who to call. We help local businesses show up accurately in both places. For most local businesses there is no magic to it. It comes down to a strong Google Business Profile, accurate listings, steady genuine reviews, and clear facts on your own website.

10+ years in product and technology including at Waymo and Workday.

Based in Loomis, CA. Serving Rocklin, Roseville, Granite Bay, Auburn, the Sacramento area, and remote.

Book a free consultation Compare the offers

Offers

Three clear ways to start.

These are fixed-price, so you know the cost up front. Start with the free scan and decide from there.

01

Free AI visibility scan

Free

We check how your business shows up in Google and in AI assistants like ChatGPT, then tell you what we found in plain English.

Reviewed by a person, not an automated report
No obligation
02

Deep Check

$500

A thorough look at how search engines and AI assistants see your business, with a clear, prioritized plan for what to fix first.

Walkthrough of findings
Prioritized fix list
03

Next-Gen SEO Optimization

From $2,000

We make the fixes for you, then track whether they are working so you can see the change over time.

Hands-on fixes, done for you
3 months of month-over-month tracking reports

Why customers may not find you

Small gaps add up to a business that is hard to find.

None of these are complicated on their own. Together, they decide whether you come up when a neighbor asks who to call.

01

An incomplete Google Business Profile

Missing services, old photos, or the wrong hours make it harder for Google, and for customers, to trust that you are the right call.

02

Listings that disagree

Your phone number, address or hours are different on Google, Yelp, Apple Maps and Bing. AI assistants notice when the facts do not line up.

03

Few recent reviews

Happy customers rarely leave a review unless someone asks. A quiet review history makes a good business look less active than it is.

04

A website that does not say it plainly

If your own site does not clearly say what you do, where you work, and how to reach you, search engines and AI assistants have to guess.

What actually works

The honest basics of local search.

AI assistants lean on much of the same public information about your business that Google does. Getting these four things right helps you in both places.

01

A strong Google Business Profile

Complete, accurate and active: the right categories, services, service area, hours, photos and regular updates. For most local businesses this matters more than anything else.

02

Accurate listings everywhere

The same name, address, phone number and hours on Google, Yelp, Apple Maps and Bing, so every source tells the same story about your business.

03

Steady, genuine reviews

A simple routine for asking real customers to share their experience, and for replying to reviews. No fake or paid reviews, ever.

04

Clear facts on your own site

Plain pages that say what you do, where you do it, and how to reach you, written so people, search engines and AI assistants can all understand them.

Before and after

What it can look like.

Before

Your hours are wrong on one listing, your phone number is old on another, your last review was months ago, and your website does not clearly say which towns you serve.

After

Every listing tells the same accurate story, your Google profile is complete and active, new reviews come in steadily, and your site says plainly what you do and where.

An illustration of the kind of change we aim for, not a promise of specific results.

Straight talk

No one can guarantee rankings in AI answers.

Google and AI assistants decide for themselves what to show, and they change how they do it. Anyone who promises you a top spot, or a guaranteed mention in ChatGPT, is promising something they do not control.

What we can do is make sure the facts about your business are accurate, complete and consistent everywhere they appear, and track how your visibility changes over time, so you can see what is working.

How we work

We fix it, then teach you to keep it up.

Local search is not a one-time project. We make sure your team knows the simple routine that keeps it working.

01

Scan

We look at how your business shows up today on Google and in AI assistants, and tell you what we found in plain English.

02

Fix

We fix your profile, listings and site, or hand you a prioritized list if you would rather do it yourself.

03

Teach the routine

We show you and your team the simple habits that keep it working: posting updates, asking for reviews, and replying to them.

04

Track and hand over

With Next-Gen SEO Optimization, you get month-over-month tracking reports for three months, then you keep it going. Ongoing help is optional.

Start with a conversation

Find out how you show up today.

In a free 30-minute consultation, we will talk through how customers find you now and whether a free AI visibility scan makes sense for your business.

Book a free consultation (925) 330-3510info@crestandcrucible.com

Related